Key Account Manager

Job Requirements:

• Diploma or Degree in Marketing, Business Administration, Economics, or related field.
• Minimum 5+ years of experience in key account management, sales, or FMCG/consumer goods industry.
• Experience managing modern trade or key retail accounts is highly preferred.
• Strong analytical skills, with excellent proficiency in Microsoft Excel (pivot tables, VLOOKUP/XLOOKUP, data analysis).
• Strong commercial mindset with ability to interpret sales data, margins, and ROI of promotions.
• Confident in negotiation, communication, and stakeholder management.
• Highly motivated, results-driven, and able to work in a fast-paced environment.
• Good command of English and Bahasa Malaysia, both spoken and written.
• Willing to travel for customer engagement and business needs.

Job Responsibilities:

• Develop and execute Joint Business Plans (JBP) with key retail customers to achieve sales growth, profitability, and long-term partnership success.
• Plan, propose, and negotiate trade promotions, pricing, and marketing initiatives to maximize sales while protecting margins.
• Serve as the main contact person for assigned key accounts, building strong and sustainable business relationships.
• Analyze sales performance, market trends, and promotional effectiveness using Excel and reporting tools to support business decisions.
• Monitor competitor activities and category trends to identify growth opportunities and improve market positioning.
• Manage commercial terms, including pricing structures, rebates, promotions, and service-level agreements.
• Ensure effective stock planning and inventory management, including action plans for slow-moving or excess stock.
• Drive product availability, distribution, and in-store execution within assigned accounts.
• Monitor customer collections and credit performance to ensure timely payment and healthy account management.
• Review account performance regularly, including sales, profitability, ROI, and promotional effectiveness.
• Work closely with internal teams (Marketing, Supply Chain, Finance) to ensure smooth execution of account strategies.
• Support implementation of Quality Management System (QMS) and Environmental Management System (EMS) requirements.
• Perform other duties as assigned by the Reporting Manager.
• Opportunities for promotion
• Professional development