Sales & marketing manager (fresh produce)

placeKuala Lumpur calendar_month 

great commission structure

  • opportunity to lead a team
  • reporting to sales director

about the company

Our client is an established and rapidly expanding name in the FMCG and fresh produce sector, specialising in high-quality local and imported fruits and vegetables. Committed to bringing the best global produce to local tables, they are looking for a dynamic, commercially savvy Sales & Marketing Manager to drive their grocery channel expansion, champion brand sourcing, and lead their commercial strategy.

about the job

In this pivotal role, you will lead the commercial growth of the fresh produce business. You will be responsible for a dual-focused strategy: expanding market penetration across major supermarket networks and strategically sourcing new international and local produce brands to enrich the company’s portfolio.

Key Responsibilities:

  • Channel Expansion: Leverage existing networks to secure new partnerships with supermarkets, grocery chains, distributors, and food service providers to achieve revenue targets.
  • Branding & Marketing: Develop and execute tailored marketing strategies, seasonal launches, and in-store promotional campaigns for premium imported fresh produce.
  • Product & Brand Sourcing: Identify, evaluate, and onboard new fruit and vegetable brands from international growers and local exporters, managing relationships from procurement to shelf.
  • Commercial Negotiation: Negotiate commercial terms, pricing, trade promotions, and prime shelf placement with retail category buyers.
  • Cross-Functional Collaboration: Partner with operations, supply chain, and logistics teams for accurate demand forecasting, inventory management, and compliance with food safety regulations.

Key Requirements:

  • Experience: Proven track record in sales, marketing, or category management within the FMCG, grocery retail, or fresh produce industry.
  • Product Expertise: Prior experience working with imported fresh produce brands and a strong understanding of fruit and vegetable sourcing (local/international) is highly preferred.
  • Network: An established, active network of buyers within supermarkets, hypermarkets, or grocery retail chains.
  • Education & Skills: A degree in Marketing, Business Administration, or a related field, backed by stellar negotiation, relationship management, and commercial acumen.

If you are interested in this opportunity, click on "Apply" to submit your application.

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  • skills
no additional skills required
  • qualifications
no additional qualifications required
  • education

Bachelor Degree

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