Sales manager (horeca - frozen)
about the company
Randstad is proud to partner with a rapidly growing, innovative leader in the modern food industry specializing in high-quality, sustainable plant-based and frozen food solutions. Backed by strong institutional investors and steering a clear, aggressive 5-year growth roadmap toward public listing, our client is undergoing an exciting phase of commercial scaling.Known for delivering premium, nutritious products tailored to modern consumer preferences, they are seeking a highly connected Sales Manager (HORECA) to capitalize on this hyper-growth trajectory.
about the job
The Sales Manager will be a critical revenue driver during this pivotal pre-IPO scaling phase. Your primary mandate is to aggressively capture market share within the Hotel, Restaurant, Café, and Catering (HORECA) channels, establishing the corporate foundation required for future public market entry.
Reporting directly to the Commercial Director, this role is a "career-defining" position. You will not just be managing accounts; you will be building a high-value commercial portfolio from the ground up, with the unique opportunity to participate in the long-term wealth creation and equity milestones of a rapidly appreciating business.
Job Description:
- HORECA Market Penetration: Drive B2B sales growth by identifying and securing high-volume corporate listings across premium hotels, casual dining chains, central kitchens, and caterers.
- Commercial Negotiation: Pitch, negotiate, and close high-volume commercial contracts, managing trade terms, pricing strategies, and margins to ensure maximum profitability in line with corporate valuation goals.
- Culinary Engagement: Partner with corporate chefs and procurement heads to conduct product presentations, demonstrating the efficiency and value of frozen solutions in commercial kitchens.
- Data-Driven Account Growth: Establish robust Joint Business Plans (JBPs) with key accounts, leveraging sales data to forecast predictability—a critical metric for corporate scaling.
- Supply Chain Alignment: Coordinate closely with logistics teams to ensure reliable, high-standard cold-chain delivery performance across the region.
Job Requirements:
- Minimum a Diploma in Business, Marketing, or a related field.
- Minimum 3–5 years of B2B food service sales experience, with a proven track record handling frozen food, chilled products, or premium ingredients.
- An active, established network of contacts among Chefs, Procurement Managers, and F&B Directors within the Malaysian HORECA channel.
If this opportunity sounds exciting to you, click on the "apply" button to submit your application
show more- experience
- skills
- qualifications
- education
Post Graduate Diploma
share this job.